I have business owners tell me all the time when I first sit down with them “my newsletters aren’t working”. My response is simple and maybe a little arrogant, “what does working mean?”
The question opens a can of worms, of which we need to clean out and discover which of these worms is actually a caterpillar and eventually which one will become a butterfly. What is a butterfly, in this analogy a butterfly is a newsletter that reminds your clients that you exists, informs them, inspires them and may even make them laugh.
Did you know that August 13th is International Left Handers Day? You probably don’t really care, newsflash, the internet cares. On August 13th every left handed person will be sharing, retweeting, posting liking and hashtagging things all related to that day. People who are not left handed……..right handed……………will also be posting these things and tagging all […]
I have clients constantly boast to me that they have a lot a Facebook friends and that their 17 year old family member is in charge of their Social Media. Which leads me to ask “How many like and shares are you getting?” “Do your clients come in and comment about your Social Media Pages?”, […]
A lot of my customers look at me with a blank stare when I mention how Pinterest can help their business. However, Pinterest is the perfect way to get your audience to your website. If you use Pinterest you know that when you pin something you also click on the image image that captivated you […]
It is easy to hire someone to “take care” of your business’ social media but easy isn’t always right. There is a saying in Spanish that goes “lo barato sale caro” which translates roughly to “cheap things are more expensive in the long run”. The same goes with social media and online content. You can’t […]