Old school marketing books will tell you that repetition is the best way to engrave a message to the public and although this works with other means of communication the internet doesn’t respond well with repetition of a message.Think about it, when you are scrolling down your news feed and you see that family member post every few hours what she is eating, you might eventually just start to hide her posts. The same goes for business pages, no one wants to see your mother’s day special posted all day everyday.
When you input a company’s name into a search engine, you should see their website as the first listing and then what do you see?……about a handful of review sites. A few years ago, it was word of mouth that could affect your “star rating” or, as we called it back in the day, your […]
I have business owners tell me all the time when I first sit down with them “my newsletters aren’t working”. My response is simple and maybe a little arrogant, “what does working mean?”
The question opens a can of worms, of which we need to clean out and discover which of these worms is actually a caterpillar and eventually which one will become a butterfly. What is a butterfly, in this analogy a butterfly is a newsletter that reminds your clients that you exists, informs them, inspires them and may even make them laugh.
I have clients constantly boast to me that they have a lot a Facebook friends and that their 17 year old family member is in charge of their Social Media. Which leads me to ask “How many like and shares are you getting?” “Do your clients come in and comment about your Social Media Pages?”, […]
I know you have already planned your Mother’s Day marketing strategy but I want to give some tips on what you should be posting on your online media. Don’t have time? I highly recommend http://www.Hootsuite.com, you can schedule posts for up to 100 different social media sites. Making it easy to enjoy Sunday with those special […]
It is easy to hire someone to “take care” of your business’ social media but easy isn’t always right. There is a saying in Spanish that goes “lo barato sale caro” which translates roughly to “cheap things are more expensive in the long run”. The same goes with social media and online content. You can’t […]