I have business owners tell me all the time when I first sit down with them “my newsletters aren’t working”. My response is simple and maybe a little arrogant, “what does working mean?”
The question opens a can of worms, of which we need to clean out and discover which of these worms is actually a caterpillar and eventually which one will become a butterfly. What is a butterfly, in this analogy a butterfly is a newsletter that reminds your clients that you exists, informs them, inspires them and may even make them laugh.
Do you remember why you started your own business? Most likely it was because you were passionate about what you had to offer, you were confident in that your product or service had something to compete with. With time, the stresses of owning a business along with economical situations can put out the fire you […]