So your business is on social media and you post stuff, have your logo on your profile and you have someone that is in charge of keeping up with it. So why haven’t your sales gone up? Social Media marketing is a misconstrued, misunderstood and misguided marketing channel. I have summed up the reasons on […]
I have business owners tell me all the time when I first sit down with them “my newsletters aren’t working”. My response is simple and maybe a little arrogant, “what does working mean?”
The question opens a can of worms, of which we need to clean out and discover which of these worms is actually a caterpillar and eventually which one will become a butterfly. What is a butterfly, in this analogy a butterfly is a newsletter that reminds your clients that you exists, informs them, inspires them and may even make them laugh.
Did you know that August 13th is International Left Handers Day? You probably don’t really care, newsflash, the internet cares. On August 13th every left handed person will be sharing, retweeting, posting liking and hashtagging things all related to that day. People who are not left handed……..right handed……………will also be posting these things and tagging all […]
I have clients constantly boast to me that they have a lot a Facebook friends and that their 17 year old family member is in charge of their Social Media. Which leads me to ask “How many like and shares are you getting?” “Do your clients come in and comment about your Social Media Pages?”, […]