Old school marketing books will tell you that repetition is the best way to engrave a message to the public and although this works with other means of communication the internet doesn’t respond well with repetition of a message.Think about it, when you are scrolling down your news feed and you see that family member post every few hours what she is eating, you might eventually just start to hide her posts. The same goes for business pages, no one wants to see your mother’s day special posted all day everyday.
When you input a company’s name into a search engine, you should see their website as the first listing and then what do you see?……about a handful of review sites. A few years ago, it was word of mouth that could affect your “star rating” or, as we called it back in the day, your […]
So your business is on social media and you post stuff, have your logo on your profile and you have someone that is in charge of keeping up with it. So why haven’t your sales gone up? Social Media marketing is a misconstrued, misunderstood and misguided marketing channel. I have summed up the reasons on […]
I have business owners tell me all the time when I first sit down with them “my newsletters aren’t working”. My response is simple and maybe a little arrogant, “what does working mean?”
The question opens a can of worms, of which we need to clean out and discover which of these worms is actually a caterpillar and eventually which one will become a butterfly. What is a butterfly, in this analogy a butterfly is a newsletter that reminds your clients that you exists, informs them, inspires them and may even make them laugh.